7 Free SEO Tools for WordPress to Boost Your Google Rankings in 2019- SEO Company in London

Social media platforms may restrict organic growth to favor paid advertisements or even disappear altogether, but Search Engine Optimization is one strategy you can always rely on! The free SEO tools listed in this guide will help you optimize your WordPress site in a variety of ways.

The good news is that there’s no need to heed the call of snake-oil SEO salesmen, especially when there are so many outstanding free SEO tools that can have a positive impact on your rankings – as long as you’re willing to take a little time to learn their ins and outs. 

In this post, we’ve assembled a collection of seven free SEO tools for WordPress (and otherwise) to help improve your Google rankings, including our advice on how they can help you climb the ladder to the very top of search queries. Let’s get started!

Best free SEO tools for WordPress

1. Pingdom Speed Test

Pingdom Speed Test is a simple tool that enables you to measure exactly how long your site takes to load – down to the millisecond. Just enter the URL of the site you want to test, pick one of the available server locations, then sit back for a few seconds while it produces a detailed report.

Aside from load speeds, Pingdom will also compare how your site stacks up against their database and archived tests, and provide you with a list of performance insights you can put into action to improve your metrics:

Now, you might not care too much about how fast your site loads as long as it’s quick enough, but search engines do. So, if you want to boost your Google rankings, even shaving a couple of milliseconds off your page speed might just be the ticket to get there.

As far as WordPress goes, there are lots of ways to help improve your page speed times, and we recently covered ten of them in a two-part series: 5 Quick Wins to Speed Up WordPress Load Times and 5 More Quick Wins to Speed Up Your WordPress. 

2. KWFinder

KWFinder allows you to search for detailed information about specific keywords. All you need to do is enter a seed keyword into the search bar, click “Find Keywords”, and wait a few seconds for KWFinder to calculate your results.

KWFinder reports show you how popular the keyword you’re searching for is, how the popularity of that keyword has changed over time, and related keywords you might want to consider:

Each keyword listed is also given a “Keyword Difficulty” or “KD” rating. This is calculated from Link Profile Strength using a system created by Mangools, the creator of KWFinder. Keywords are rated on a scale of 0-100, with 0 being the least difficult and 100 being the most difficult. The KD is highlighted in red, yellow, or green, so you can see which keywords are easy to rank for at a glance.

KWFinder does offer premium plans, but visitors to the KWFinder site can search for two keywords per day without signing up. You can also register for a free plan with up to five keyword searches per day. This is more than enough to suit the needs of most small business websites.

3. Chrome DevTools

The Chrome DevTools is a suite of web development and debugging tools built right into the Chrome browser. They include an elements panel (which enables you to manipulate your site’s CSS and see how the changes look in real-time), a console that provides you with real-time diagnostics, and a networks section with insights regarding your site’s performance, among many others.

However, our primary interest lies with the Chrome DevTools dedicated to providing page performance and loading speed insights. To gain access to these free SEO tools you must first install Google Chrome, then head to the site you’ll be testing. Right-click anywhere on the page, select the Inspect option, and once there, click on the Network tab. Finally, press the F5 key to begin your first test:

Once the test is complete, you’ll be presented with a list of every single request made to the site and how long it took to complete, as well as the overall loading time. This list will show you which elements need to be optimized, but the usual suspects tend to be images, CSS, and JavaScript. We covered image optimization in a previous article, and both CSS and JavaScript can be easily dealt with too, by pressing a suitable plugin into service.

4. Alexa

When referring to Alexa, we must make a distinction between its free Site Overview service and its premium marketing stack, which only offers a short free trial period. Since we’re talking about free SEO tools, we’ll be focusing on the former and how it can help you improve your Google rankings.

Alexa keeps track of your site’s global and countrywide rank using its own algorithms alongside historical data, which enables you to see how your performance progresses over time. The Site Overview also breaks down the countries your visitors are coming from, which is useful from a geo-targeting perspective:

Most importantly, you’ll be shown a rough outline of your top-performing keywords in search engines. Using this data, you can decipher the content that’s performing well, then use the information to either schedule more related posts for your WordPress blog, reinforce low performers with better content, or simply retire shoddy keywords.  

5. Google Keyword Planner

The Google Keyword Planner enables you to obtain search volume data and historical trends for the keywords you choose, analyze how much competition there is for them, and dissect information on related keywords organized according to relevance:

With this data in hand, you can quickly select highly performing keywords and build your WordPress posts around them. These keywords can also be used in conjunction with the Yoast SEO plugin to help improve your Google rankings.

6. Google Trends

Google Trends is a powerful free SEO tool all by itself, but it shines when used alongside the Google Keyword Planner.

While the planner enables you to identify potential future keywords for your content, Google Trends provides you with hard data concerning keyword interest using Google’s vast database of search histories. You can even use the tool to compare interest in multiple keywords at once, and break down the regions for which they’re most relevant:

Historical trends can be an influential factor when determining the viability of keywords. For example, did you know that interest in WordPress themes usually peaks each year around January and February? A savvy WordPress blogger would heed this data and schedule a themed roundup around that time.

7. Keywords Everywhere

Keywords Everywhere is a free extension for Chrome and Firefox that integrates directly with Google Search, Google Analytics, eBay, and other major websites to show you keyword information in real-time. For the purposes of this article, we’ll focus on how Keywords Everywhere integrates with Google Search. 

Every time you search for something on Google, Keywords Everywhere will present you with two lists of keywords: one list of automatically-generated relevant keywords and a list of keywords also searched for by people googling the same thing. Search volumes, CPC (Cost-Per-Click), and Competition levels are also displayed.

Keywords Everywhere are particularly great for anyone who manages a WordPress blog because you can use it to generate ideas for Focus Keywords. This makes it easier for you to choose SEO-friendly article ideas at the outset, rather than trying to force an ill-fitting keyword onto an idea you’ve already written about.

Conclusion on the top free SEO tools

To boost your Google rankings, you’ll need patience and perseverance. You won’t see results overnight, even if you’re doing everything correctly. That being said, if you arm yourself with these free SEO tools – and have a willingness to see the job through and choose the right keywords – reaching that coveted first-page spot might only be a matter of time. Let’s recap the seven tools:

1. Pingdom Speed Test: For analyzing your site’s speed.

2. KWFinder: An easy way to assess how difficult it will be to rank for keywords you’re interested in, and what alternative keywords might be easier to rank for.

3. Chrome DevTools: For obtaining more detailed performance data.

4. Alexa: Great for all-round ranking and keyword information.

5. Google Keyword Planner: A great tool for researching keywords.

6. Google Trends: A simple tool to refine your keywords using historical trends.

7. Keywords Everywhere: A great tool for finding keywords naturally as you surf the web.

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Insanely Actionable SEO Tips for 2019 You Don't Want To Miss- SEO Company in London

SEO

It is exceptionally prescribed that whatever you read and find out about SEO on the web, dependably test it out and approve the thoughts with respect to SEO. There is a great deal of deception that is wandering around on the web with respect to the SEO practice and appears as though everybody has turned into a specialist in this field. 

This is the reason it gets testing to believe which data is deserving of applying when you put a clever measure of vitality, time and cash so as to get results after some time in SEO Services. 

In this article, we'll talk about some entangled SEO tips and traps that we have separated into most straightforward structures and made them simple for you to comprehend that you can utilize straight away to build the natural inquiry traffic on your crusade. These are similarly versatile for a private company and bigger endeavors. 

1. Get Your Content Ranked In Google Snippet 

When a client looks through an inquiry or an inquiry for instance, 'How to make a lemon cake?'. The component you will go over on the highest point of the inquiry page will be a container including a formula from a site on making the lemon cake. Google demonstrates this included piece inside the list items on a few events normally when an inquiry-based watchword is looked. (SEO Company in London)

The Snippet highlight on the output areas inside the principal page of Google is an inconceivably significant segment to have your substance put inside. In the event that your page gets positioned in the Featured Snippet, the odds are that the positioning of normal active visitor clicking percentage that takes the client to your site can increment by over 100%. 

So released us through the elements that contribute hugely in getting your substance on the Featured Snippet result. 

1. The HTML headers should need the focused on hunt watchwords inside. 

2. Google wants to include the 'Means' in the highlighted bit rather than long sections and you ought to have 'how-to' as a catchphrase toward the starting which is looked through additional by the client. 

3. Adding to the point above, Google incorporates the substance which has an exact response to the looked through inquiry. For instance, straightforwardly begin your substance with 'The initial step is.' 

Tip: You can utilize our Keyword Rank Checker to discover various watchwords that you rank for where there is a Featured Snippet. 

2. Lift the Content that is performing less well than anticipated 

A ton of elegantly composed substance is a vital piece of effective SEO yet imagine a scenario where just 1/third of the material has highlighted watchwords in it. It is a flat out reality that a huge level of natural traffic that is creating leads in result originates from the well-overseen substance utilizing pertinent looked through watchwords. 

Catchphrases 

The Google Search Console gives you the bits of knowledge of your substance's 'Snaps,' 'Positions' and the 'Impressions' it has gotten. It will uncover the information that gives which watchwords are acquiring the most traffic. Your objective ought to utilize those catchphrases which have the aftereffect of positions from 10 to 25 which can possibly build the odds of your substance to show up on Page 1 and bringing about more traffic on your battle. 

Track and Scale your Results 

Use the watchword position checker to follow the catchphrases you are attempting to improve. It is a basic watchword following instrument that even 'new to SEO' can utilize effectively. Just transfer the catchphrases you are utilizing in your substance and label them appropriately. When you begin seeing the outcomes from the day by day and week by week gives an account of upgrades utilizing this device you can begin seeing your substance in higher positions. 

3. Utilize Influencer Platforms for advancement and item audits 

Online life influencer stages and bloggers are an incredible expansion to your showcasing effort in the event that you are advancing the scope of items and administrations. There are numerous stages that interface you with potential influencers to collaborate with and advance your item go by means of video and photograph substance to create a lot of traffic. 

The cost of a battle can fluctuate contingent upon how powerful a blogger or influencer is. Be that as it may, the uplifting news is they are way more affordable than advancing your item through a showcasing organization that can fit in your value run. 

4. Continuously Update and Republish the Old Content 

It might appear that re-composing and refreshing the old substance on your site is a somewhat a torpid and undesirable assignment. Notwithstanding, that ought not to be the situation. On the off chance that the date of the blog you posted is old, at that point you should realize that it will show up a drop-down on the site design. As it were, the higher the substance on your site, the more new and ground-breaking your page's feed is. 

As you continue composing and adding new substance to the page, the more seasoned posts will go further on your site design as it will appear on pages 3, 4, 5 or so of your blog feed. In a similar way, Google positions your substance. 

Subsequently, a little cordial tip is to continue refreshing your old substance posts. Swap around the old reference, certainties, and figures with the enhanced one and change the date of presenting the substance on the present date, and you can republish the substance. 

This will help in such a way that increasingly pertinent material is presently included in your feed and new refreshed Keywords will currently support the traffic again on your departed substance. It will likewise make the substance on your site draftsman to seem higher as it will presently be on the primary page of your blog feed.